Marketing Yourself as a Catering Professional
Even the most successful companies need to market themselves to remain popular. You need to be continually reaching out to new customers and showing them what you can offer them, raising brand awareness and targeting key audiences. We have put together some tips for caterers wanting to market their services. Make sure everything you use is high quality. Shoddy marketing literature or a poorly-designed website will just serve to make you...
Finding New Catering Partners to Work With
In the world of catering, you always need to rely on other people. From venues to suppliers, there are lots of people involved in the overall catering process. Here are some of our top tips for finding the right people to work with: Research their reputation. Have they worked with catering businesses before? If they have, see whether you are able to read reviews from current customers. Consider the impact on your PR. For example, if...
Using High-Quality Ingredients as a Caterer
Gone are the days where caterers could get away with using low quality, low cost ingredients. People are beginning to focus more and more on the quality of food and where it has come from. Whether it's down to a preference for better tasting food or a desire to protect the environment, customers want to know that caterers are using fresh, sustainable ingredients. You may choose to use organic produce in your food to help please customers...
What is Contract Catering?
Contract catering means work that a caterer is contracted to carry out on a regular basis. It's a service that is used by many different people, from schools to corporations, and it is a popular way to ensure that high quality food is always available when needed. Often within educational establishments and workplaces, employers will subsidise catering. This means that they will pay money towards it and the people eating the food (staff,...
Hiring a Mobile Bar for an Event
Catering is about providing all-round solutions for your customers. If you don't provide a thorough and well-rounded service, people are going to go elsewhere. It's worth offering a number of additional services to make them feel as though they are getting good value for money. One way of doing this is to offer mobile bar hire for events. Investing in a mobile bar might be costly, but if you market it well, it can be a profitable...