Gone are the days where caterers could get away with using low quality, low cost ingredients. People are beginning to focus more and more on the quality of food and where it has come from. Whether it’s down to a preference for better tasting food or a desire to protect the environment, customers want to know that caterers are using fresh, sustainable ingredients.

You may choose to use organic produce in your food to help please customers with this new focus. If you do, make sure that people know about it. This can be a big selling point for your business. Make sure you include this information on your website and on all of your marketing literature. It will help to draw in new customers, who are probably willing to spend more money for the right quality.

It’s also beneficial to shop for ingredients with local producers. Rather than taking a trip to a supermarket, visit farm shops and local fruit and vegetable markets to source fresh, ethically-produced food. If you can tell people about the free range eggs you use from the farm shop down the road, they will be impressed by your high standards. Again, promote this fact on your marketing literature and platforms like social media. It will begin to attract the right kind of attention to your business and your hard work in sourcing quality ingredients will pay off.